Content Marketing Strategy

Challenge Site redesign, content overhaul

Strategy Information architecture, navigation revamp, implement content governance, recommend CMS, recommend content submission workflow

Value Accurate, intuitive navigation, up-to-date institutional content

Challenge Define Content Strategy Capability

Strategy Consult and collaborate to concretize and document content strategy approach and processes

Value Clear, concise internal content strategy approach and messaging

Challenge Bring order to creative internal workflows

Strategy Mapping, taxonomy, consolidation of existing platforms

Value Intuitive, results producing interface