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Consumer content strategy

Challenge Develop content design strategy to support user-centered, accessible, inclusive design for large, diverse audiences. Anticipate and address user needs. Maintain and implement based on best practices. Leverage new content delivery methodology to maximize relevancy and engagement.
Strategy Implement and deploy content design strategy and operations on solution level and enterprise level. Advocate for and ensure alignment with brand voice and tone. Partner across functions. Lead with data-informed, user centric, inclusive content and thought leadership.
Value Built and deployed content strategy for online scheduling of over 8 million COVID-19 vaccines in first quarter after deployment. 2 billion COVID vaccines (55% increase over 2020).

bank of america

Challenge Maintain ongoing relevance and engagement, continually refine messaging. Leverage new content delivery methodology to maximize relevancy and engagement.
Strategy Ongoing execution through publishing leadership, management, strategy vision
Value Engaging, on-message content. Increased exposure and engagement for special projects such as the Military Initiative.

Challenge Align content with messaging, repurpose, create content with needs of a contemporary audience in mind
Strategy Content audit and gap analysis
Value Consumer-friendly, solution-focused content that successfully resonates with audience

Challenge Revolutionize user experience with mobile first in mind
Strategy Information architecture, taxonomy built around what users are looking for
Value Intuitive presentation for a wider audience

Challenge Make dry subject matter engaging, relevant, and useful
Strategy Target key audience, answer specific user questions through strategic video content creation aligned with business goals
Value Short, engaging, shareable content

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