BTB Content strategy

• Challenge Restructure large content matrices

• Strategy Guide junior content strategist with scope and content deliverables

• Value Revamped information architecture, content structure

Images

• Challenge CMS needed for B-to-B boutique agency

• Strategy Build, migrate and train

• Value Pedestrian interface that supports business messaging

 Secret and top-secret government content. Photo is representational.

• Challenge Establish content strategy, overhaul website, establish and refine content creation and submission workflows

• Strategy Build cross-functional team, audit, analysis, advocacy, redesign management, streamline internal communications, content governance, project management, visioning

• Value Successful redesign, long-term content strategy and improved user experience