CVS

Challenge 

Rapidly develop and implement content design strategy and deliverables to support user-centered, accessible, inclusive design on a public health scale. 

Strategy 

• Implement and deploy content design strategy and operations on solution level and enterprise level. 

• Advocate for and ensure cross-functional alignment with brand voice, tone and best practices. 

• Lead with data-informed, user centric, inclusive content and thought leadership. Anticipate and address user needs. 

• Project manage and produce features, roadmaps, strategic and communication artifacts.

• Leverage AI to maximize efficiency.

Value Built and deployed content strategy for online scheduling of over 8 million COVID-19 vaccines in first quarter after deployment. 2 billion COVID vaccines (55% increase over 2020).