CVS

Challenge 

Create digital product messaging to educate and support distribution of a product with no name or precedence under an extreme black swan deadline (national COVID19 vaccine deployment). 

Strategy 

• • • Create and iterate groundbreaking user-first content strategy frameworks by implementing out-of-the-box content processes and thought leadership in a fast-paced, cross-functional collaborative environment. 

    • Tailor empathetic, transparent messaging to address vaccine hesitancy.

Value 

• Contributed to deployment of over 8 million COVID-19 vaccines in Q1 2021.

• Refined content strategy for 2 billion COVID vaccine appointments (Q4 2021). 

• Contributed to 85% increase in user digital use.