Challenge Create digital product messaging to educate and support national dissemination of a product with no research history, name or precedence under an extreme Black Swan deadline (COVID19 vaccine)

Strategy Create groundbreaking user-first content strategy frameworks by implementing out-of-the-box content processes and thought leadership in a fast-paced, cross-functional collaborative environment.

Value Contributed to deployment of over 8 million COVID-19 vaccines in Q1 2021 and refined content strategy for 2 billion COVID vaccine appointments (Q4 2021). 85% in digital

Challenge Cross-platform content fails to meet accessibility compliance standards and regulations

Strategy Collaborate with Design, Engineering, Customer Experience and third-party BOIA partners to align efforts across mobile, in-store kiosk, desktop and tablet

Value Achieved 100% ADA compliance for user-facing content. Improved content engagement, enhanced brand thought leadership, and delivered 100% on time.

Work Build content side of rap.about.com from scratch.

Strategy Collaborate with other subject matter experts across the industry. Structure information architecture. Structure editorial process. Create, manage editorial calendar. Hire/manage/train remote writers and manage talent pool. Rolling audits.

Value 6 years of top notch music coverage. Weekly traffic in the miilions. National recognition as industry resource.

Work Co-founder, Editor-in-Chief popular online music newsroom

Strategy Define strategy, best practices, and governance. Public relations management. Structure editorial processes. Create, manage massive editorial calendar. Hire, train, mentor on organic SEO. Content management, migration oversight and rolling audits for 6 years.

Value Monthly traffic in millions. Sought after music industry celebrity outlet.