617-942-1133 oshun55@gmail.com

Jennifer Ife Goddard

All Projects

CVS Health

Challenge Lead strategic, user-centered content design in agile
Strategy Leverage data and research, mentor team to build and deploy content strategy, partner across functions to ensure alignment and accessibility
Value Brand-aligned messaging for 2 billion COVID vaccines, team of 10 direct reports, influence management across trains and solutions

Panera Bread

Challenge Updated cross-platform content to accessibility compliance standards
Strategy Partner with Design and BOIA partners to align efforts across mobile, in-store kiosk, desktop and tablet
Value Complete content accessibility compliance reached within time parameters

About.com/NY Times

Work Build content side of rap.about.com from scratch.
Strategy Collaborate with other subject matter experts across the industry. Structure information architecture. Structure editorial process. Create, manage editorial calendar. Hire/manage/train remote writers and manage talent pool. Rolling audits.
Value 6 years of top notch music coverage. Weekly traffic in the miilions. National recognition as industry resource.

HiphopRnbSoul.com

Work Co-founder, Editor-in-Chief popular online music newsroom
Strategy Define strategy, best practices, and governance. Public relations management. Structure editorial processes. Create, manage massive editorial calendar. Hire, train, mentor on organic SEO. Content management, migration oversight and rolling audits for 6 years.
Value Monthly traffic in millions. Sought after music industry celebrity outlet.

Northeastern University

Challenge Site redesign, content overhaul
Strategy Information architecture, navigation revamp, implement content governance, recommend CMS, recommend content submission workflow
Value Accurate, intuitive navigation, up-to-date institutional content

Digitas

Challenge Define Content Strategy Capability
Strategy Consult and collaborate to concretize and document content strategy approach and processes
Value Clear, concise internal content strategy approach and messaging

Sapient Nitro

Challenge Bring order to creative internal workflows
Strategy Mapping, taxonomy, consolidation of existing platforms
Value Intuitive, results producing interface

Tyler Perry Studios

Challenge Manage content delivery, from first cut to delivery, in unprecedented production schedule
Strategy Content calendar, management, inter-studio collaboration, liaison
Value 100 episodes delivered on time, QA process implemented

Citizens Bank

Challenge Make dry subject matter engaging, relevant, and useful
Strategy Target key audience, answer specific user questions through strategic video content creation aligned with business goals
Value Short, engaging, shareable content

BIOGEN

Challenge Restructure large content matrices
Strategy Guide junior content strategist with scope and content deliverables
Value Revamped information architecture, content structure

Images

AAMSearch

Challenge CMS needed for B-to-B boutique agency
Strategy Build, migrate and train
Value Pedestrian interface that supports business messaging

MIT Lincoln Lab

Secret and top-secret government content. Photo is representational.

Challenge Establish content strategy, overhaul website, establish and refine content creation and submission workflows
Strategy Build cross-functional team, audit, analysis, advocacy, redesign management, streamline internal communications, content governance, project management, visioning
Value Successful redesign, long-term content strategy and improved user experience

Citizens bank

Challenge Make dry subject matter engaging, relevant, and useful
Strategy Target key audience, answer specific user questions through strategic video content creation aligned with business goals
Value Short, engaging, shareable content

bank of america

Challenge Maintain ongoing relevance and engagement, continually refine messaging. Leverage new content delivery methodology to maximize relevancy and engagement.
Strategy Ongoing execution through publishing leadership, management, strategy vision
Value Engaging, on-message content. Increased exposure and engagement for special projects such as the Military Initiative.

memorial sloan kettering

Challenge Align content with messaging, repurpose, create content with needs of a contemporary audience in mind
Strategy Content audit and gap analysis
Value Consumer-friendly, solution-focused content that successfully resonates with audience

Merrill lynch

Challenge Revolutionize user experience with mobile first in mind
Strategy Information architecture, taxonomy built around what users are looking for
Value Intuitive presentation for a wider audience

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